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About Us

Sport Cycle was incorporated in 1991 and immediately started selling new Ducati motorcycles in Calgary. However, the shop's real beginnings were in 1985 when Brian Taylor first began his career in a little shop called Moto Italia, tucked away in a small town called Cochrane in the foothills of the Canadian Rockies, and specializing in Italian motorcycles.

As the shop grew, it became known for it's expertise in all the major Italian marques: Ducati, Moto Guzzi, Laverda, Benelli. Servicing these marques was not the only strength of the shop; parts supply also became a cornerstone of the business...a strength that continues today. Sport Cycle has been nominated 3 consecutive years as top North American Ducati service shop.

Buying or servicing a Ducati at Sport Cycle is more of an adoption into a family of enthusiasts rather than a purchase of a motorcycle.  In addition to being a local destination, the shop organizes a number of events throughout the year for customers and friends.

March 2010 saw Sport Cycle break from Ducati North America. Although no longer a dealer, Sport Cycle has continued servicing, restoring and building custom Ducati's for customers across the country.


 Yes, I realize that both of these bikes are extremely modified from their original version. However, how often do you have a chance to hear and see a 2002 Ducati 998 with a world superbike motor in it.

And no, you can't take it for a spin around the block.

Never mind a Harris chassis with a 1981 MHR 900 engine in it. Gives you an idea of just how small the Harris really is.

Brian Taylor

Head Mechanic / Chief Acceleration Officer / Etc.


 Brian has been riding and tuning Italian motorcycles since the late 70'’s. His first Ducati was a 1979 Darmah 900 SSD and purchased in Edmonton, AB. Although he has worked on most makes of motorcycles, he is known for his work and attention to detail on Italian motorcycles, especially Ducati.

Brian has raced and tuned racebikes off and on for most of his career in the industry. He finished an impressive 3rd in the Ducati Cup in 2007. He has also won "Tuner Of The Year" award with 9 out of 13 bikes in the Ducati Cup coming out of Sport Cycle.

After 35 years in the business and with all the ups and downs in the industry, his passion for tuning and riding Ducati's has not changed. His 2 favourite bikes to ride are his 05/999R and his 07 Multistrada 1100S.

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